Writing a press release
An association, a company or an event organiser sometimes needs the attention of the local paper or other media. A good press release is short and news-like, and in this guide you write one from start to finish.
You will need
- The news or event you are announcing
- A responsible person to give a quote
- Contact details and possibly a photo
- A list of local media and their news desk addresses
Steps
Check the news value
Ask yourself what is new about it and who it affects. Journalists are interested if it is local, topical or unusual.
Write the headline
Start with the most important point
Add the background
Add a quote
Give contact details
Attach a photo properly
Send it at the right time
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