Productising your service
With hourly billing, your income only grows if you work more hours. Productising your service into clear packages makes selling easier, improves your margin and lets you turn part of your work into products you can sell again and again.
You will need
- A list of your current services and the time spent on them
- Customer feedback and the most common customer questions
- A spreadsheet for pricing calculations
- A website or sales page
Steps
Find recurring needs
Go through your last 10–20 assignments and look for what customers buy again and again. These are the best candidates for a package.
Define the package content
Describe the delivery process
Price according to value
Make the package visible
Automate the recurring parts
Add a scalable product
Track profitability
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