Logo and brand
A clear brand sets your business apart from competitors. Your logo, colours and tone of communication create a consistent image.
You will need
- A description of your brand
- Examples of styles
- A graphic designer or a design tool
Steps
Define the core of your brand
What does your business stand for? What are its values and its promise to customers?
Define your target group
Choose colours and fonts
Design a logo
Create brand guidelines
Define your tone of voice
Use it consistently
The full guide with every step is for members. Try 7 days for €0.99.
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